ABOUT US
Ghana’s first eco-friendly lubricant brand made from Cashew Nut Shell Liquid (CNSL).
MISSION STATEMENT
To innovate and produce high-quality grease from CNSL that meets the needs of our customers while promoting sustainability and supporting local agriculture.
VISION STATEMENT
PureLube aims to be the leading provider of Accessible, high-quality CNSL-based grease for mechanics, local dealers, farmers, and factories who need reliable, eco-friendly lubrication solutions. Our product enhances machinery performance and stands out from conventional greases by prioritizing sustainability and quality.
Who We Are
A Ghanaian agribusiness startup transforming cashew waste into high performance lubricants, supporting industries, mechanics, and farmers.
What We Do
Provide affordable, high-quality grease for industries & individuals.
Value
- Sustainability: Commitment to using renewable resources and eco-friendly practices.
- Quality: Delivering superior products that meet industry standards.
- Accessibility: Ensuring our products are accessible to all customers.
- Community Support: Supporting local farmers and the agricultural community
Sustainability
Commitment to using renewable resources and eco-friendly practices.
Quality
Delivering superior products that meet industry standards.
Accessibility
Ensuring our products are accessible to all customers.
Community Support
Supporting local farmers and the agricultural community.
History
PureLube was founded in 2024, inspired by the waste-to-value approach, aiming to transform cashew nut shell liquid (CNSL) into a sustainable and high-quality lubricant. Through extensive market research, the team identified the high costs of imported grease and the prevalence of low-quality alternatives, which fueled their drive for innovation. Over time, PureLube secured key partnerships, including collaborations with Kosmos Innovation Centre and Business Innovation and Incubation Center, UDS(BIIC-UDS), strengthening its foundation. The company later achieved certification from the Ghana Standards Authority (GSA) and National Lubricating Grease Institute (NLGI) and established strategic supply chain partnerships, ensuring product quality and market readiness.
Meet The Team
Abdul Karim Rafiu
Chief Executive Officer (CEO)
An experienced Agribusiness Manager with expertise in project management, sustainable product development, and strategic partnerships within the agricultural and manufacturing sectors. Passionate about creating innovative solutions that drive industry growth and sustainability.
- 0596492418
- abdulkarimrafiu30@gmail.com
Meet The Team
Abdul Karim Rafiu
Chief Executive Officer (CEO)
An experienced Agribusiness Manager with expertise in project management, sustainable product development, and strategic partnerships within the agricultural and manufacturing sectors. Passionate about creating innovative solutions that drive industry growth and sustainability.
- 0596492418
- abdulkarimrafiu30@gmail.com
Mustapha Fareeda
Chief Finance & Marketing Officer (CFMO)
Currently a final-year Agribusiness student, with strong experience in financial management, business analysis, and market research. Skilled in budgeting, financial forecasting, and identifying growth opportunities within the agribusiness sector.
- 0552348707
- fareedamustapha02@gmail.com
Abubakar Naziru
Chief Operations Officer (COO)
A certified mechanic and automotive engineering student specializing in product design and testing for industrial applications. Expert in mechanical systems, automotive products, and enhancing product functionality for diverse industries.
- 0540841436
- abubakarnaziruchalpang@gmail.com
Zakaria Najlau
Quality Assurance Officer (QAO)
Currently a Biochemist with expertise
- 0508056690
- zakarianajlau@gmail.com
Testimonials
Mechanic Testimonial
“I switched to PureLube because it lasts longer and performs better in high temperatures. My customers trust me more now!” – Mr Naziru
Industry Partner Testimonial
“PureLube’s innovation is a game-changer for Ghana’s industrial sector. Local solutions like this are exactly what we need.” – APSONIC